How Jennifer Aniston became TV’s ultimate quiet luxury icon

If Succession helped teach striving bros everywhere how to sartorially approximate billionaire stealth wealth, The Morning Show has lately

rendered a similar service to members of the opposite sex, with Jennifer Aniston – who plays the feisty media legend Alex Levy – leading the

charge. The plot for season three veered a little Succession, too, with a media giant in trouble, and an enigmatic tech billionaire on hand to save it.

The Morning Show has always been an exploration of power, and the myriad ways it can be used and exploited. Season three found its main characters, Alex Levy and Bradley Jackson (Reese Witherspoon), harnessing and manipulating their potential in new ways. Naturally, the clothes had to mirror that journey.

TMS is a rare series in which each lead exclusively works with her own dedicated costume designer. For Aniston, that woman is Debra McGuire. The two have collaborated on the A-lister’s onscreen style for more than 30 years, ever since the Friends era. So who better suited to turn the famously low-key star, who practically embodies the quiet luxury trend, into a character that radiates the same energy on TV?