The Morning Show has always been an exploration of power, and the myriad ways it can be used and exploited. Season 3 found its main
characters, Alex and Bradley Jackson (Reese Witherspoon), harnessing and manipulating their potential in new ways. Naturally, the clothes
had to mirror that journey.
TMS is a rare series in which each lead exclusively works with her own dedicated costume designer. For Aniston, that woman is Debra McGuire. The two have collaborated on the A-lister’s onscreen style for more than 30 years, since the Friends era. So who better suited to turn the famously low-key rich bitch star into a low-key rich bitch on TV?
If you have tuned into TMS since the beginning, you will have noticed the subtle evolution of Alex’s style. As she has risen the ranks of the network, and become more confident about her role within it, her wardrobe has reflected that.